The London Promenade project is a proposal to create a new extension to the existing promenade at the South Bank Centre, eastwards from Gabriel’s Wharf, along the south bank of the River Thames, via Bankside, Borough Market, and the Pool of London to connect with the existing jetty at Butler's Wharf.

It would be the logical conclusion to the successful but partial and piecemeal improvements to the River Walk over the last decade. Significantly enlarged, incorporating jetties and piers, over the water and under bridges, the London Promenade would benefit the capital as a whole by creating a new, accessible, major waterfront park for the 21st century.

The London Promenade would refocus attention on the River Thames at the heart of London and revitalise the river; define the South Bank as the new cultural quarter for London and provide a spectacular and safe venue for large celebrations. Of utmost importance would be its reinforcement of London’s image and identity, the perception in which it is held in the eyes of the world.